Who we are
Dominic Keogh Peters - FOUNDER
Dominic has led the people agenda during periods of signi cant organisational change including; HR transformation business transformation, new market openings, M&A, business start up, large scale headcount growth, nationalisation and E Commerce development.
His experience has spanned the MENA, UK, Europe and Asia working in high growth businesses alongside some of the world’s leading brands. He has worked in Platform Distribution, Telecoms, E commerce, Supply Chain, Retail and Hospitality.
Before launching Change Tribe he spent 8 years as the Group People Operations Director for Axiom Telecom a US$ 2.3 billion Group leading the people streams for the business transformation of Axiom and the build out of HYKE a digital distribution platform. Prior to Axiom - Dominic spent 6 years with the Alshaya Group in a number of Corporate and Divisional HR roles during the companies large scale international expansion with involvement in extensive project work across the MENA, the UK and Eastern Europe. These roles involved merger and acquisition, business startup, HR operational review and improvement, restructuring, nationalization and design and delivery of the Grow With Us management development programmes.
Dominic is a Chartered Fellow of the CIPD and a graduate of the Wharton Business School CHRO programme . Dominic is a lecturer on the CIPD programmes for the PWC academy, a HR Director coach and mentor for the UK CIPD and has participated as a judge in the CIPD MENA awards.
A previous National Training Award winner in the UK, the Axiom Telecom team won the CIPD award for the best HR team in the MENA.
Dominic has lectured on HR strategy at leading universities in the UAE and KSA and is an international keynote conference speaker focusing on organisational transformation and the future of work. He is a member of the MENA regional working party on the CIPD profession map and his work on business transformation has been showcased by the CIPD at the London Festival of Work and published in their digital learning series.
