Change Tribe
Change Tribe
  • WHY US
  • WHAT WE DO
  • WHO WE ARE
  • WHAT WE THINK
  • LETS CATCH UP
  • More
    • WHY US
    • WHAT WE DO
    • WHO WE ARE
    • WHAT WE THINK
    • LETS CATCH UP
  • WHY US
  • WHAT WE DO
  • WHO WE ARE
  • WHAT WE THINK
  • LETS CATCH UP

Who we are

Dominic Keogh Peters - FOUNDER

Dominic has led award winning HR teams across diverse industries and regions including the UK, EMENA and APAC within billion-dollar multinational organizations. 


His  leadership has encompassed a wide spectrum of corporate activities, ranging from driving growth, business transformations to navigating complex mergers, working alongside leading global brands. 


Throughout his  career he has been involved in developing HR talent for the future.  Dominic has worked as a lecturer and coach on the CIPD professional  development programmes at the PWC Academy and as a guest lecturer at various leading regional universities. He has worked as a coach and mentor to first time HR Directors for the UK CIPD and designed and delivered an in-house company HR Academy and Emirati HR development programme.


Dominic  actively contributes to HR thought leadership in newspaper columns, podcasts, and webinars. He is an international speaker, delivering keynote speeches and lecturing and in 2023 published a book on HR transformation. His work on HR transformation has been showcased by the CIPD in their digital learning series and presented at the London Festival of Work in both 2021 and 2024. 


Dominic has served as a judge for the CIPD awards, participated in shaping regional MENA CIPD professional standards, and is a member of the CIPD regional advisory committee. He has been named one of the most influential HR leaders in the MENA region by the Economic Times in 2023  and 2025 and by the Khaleej Times in 2025. His Axiom Telecom team won the CIPD MENA best People team in 2021.


Dominic has worked in multiple roles including Group CHRO, board member, non executive director, consultant, lecturer, and coach. He is a Chartered Fellow of the CIPD , a Fellow of the RSA and a graduate of the Wharton Business School CHRO programme.  


This broad multifaceted experience has shaped his perspective and approach and enables him  to offer comprehensive people strategies to complex business challenges.

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